Report on the Corporate Communications at Toyota Motor Corporation Essay

Report on the Corporate Communications at Toyota Motor Corporation (TMC) - Essay Example Report findings indicate that the corporation has adopted corporate communications structures aiming to brand itself as a leader in the automobile industry, setting the pace of appeal for automobiles, and trends of the industry across the world, while earning recognition as a global enterprise with a profound appeal. Toyota applies both product-led communications, based on its specific products and corporate-led communications, which revolve around the themes in its Global Vision. Advertorials promote Toyota’s environmentally friendlier cars while the leaf care logo conveys its commitment to environmental goals. Toyota also communicates through sponsorships and CSR programs in communities it serves by offering financial grants, and social welfare services through the volunteer time of Toyota associates. The corporative uses multi-cultural marketing strategies and diversity awareness panels to address the cross-linguistic communications barrier that lead to shortcomings in comm unications, to promote its global integration and diversity goals. The report recommends that Toyota should leverage on the new Information Technology outlets such as social media platforms to reinforce both its internal and external communications functions (The Wall Street Journal, 2013), to achieve optimum benefits and to address its information communication deficit. Introduction This report will examine the internal and external communications functions of Toyota Motor Corporation (TMC), the Giant Japanese automobile manufacture, highlighting both the best practices in communications functions, as well as communications shortcomings. Additionally, the report analyses the effectiveness of Toyota’s communications functions, and makes recommendations on how to improve them to achieve optimum benefits for the corporation TMC: Overview Headquartered at Toyota Aichi in Japan, Toyota Motor Corporation is a giant Japanese automobile maker that offers full range of vehicle models from mini-vehicles to large trucks; the corporation became the largest automobile manufacture in 2012 by production. Kiichiro Toyoda found TMC in 1937 as an offshoot from his father’s company Toyota Industries to manufacture automobiles (Flaccomio 2011, p.1); the Toyota Group is one of the Leading Conglomerates worldwide today. The Toyota Way, the corporation’s philosophy and strategy has evolved over the years, with a focus on core principles such as Lean Manufacturing and Just in Time Production; Toyota aims to achieve respect for people and continuous improvement. The company’s corporate goal is to keep improving its corporate value while continuously growing through global operations and innovative technology; Toyota’s strategy is enhanced technology, production, and marketing, as well as improved quality control, cost-competitiveness, and personnel development. Toyota pursues environmental goals, which influence corporate strategies (Menon & Menon 1 997, p.51), through improvements of its unique hybrid technology to create environmentally friendly products; Toyota’s goals entail pursuing sustainability at three levels, research and design, manufacturing, and social contribution. TMC Communications overview In 2002, Toyota took a new strategic direction articulated in the Company’s 2010 Global Vision program, which set out its long-term operational and strategic policies (â€Å"

International Methods of Management - Career Week Project Report Term Paper

International Methods of Management - Career Week Project Report - Term Paper Example This calls for corporate effort from schools and districts in development of quality career week days based on standards. Such standard-based curriculum requires various crucial changes within domains of teaching methods, ways of running schools. Additionally, process on curriculum development should provide various opportunities for reflection and revision for purposes of ensuring frequent improvement and update. Development of high standard curriculum requires collaboration amongst educators, parents, community members and students. These shareholders are required to share their expertise in the creation of curriculum for quality student learning (Pattison and Berkas). Workshop The key sponsors of this project would be Career Services Center, Student Alumni Association and The Division of Student Affairs. The career week would offer opportunity for current students to connect to the rest of the world as well as exploring various professional options. This would be achieved through presentations, workshops as well as one-on-one mentoring with alumni and employers. There is need for students to start exploring their career options earlier enough. Career week assist in bridging the gap between academic major and career options since the events have potential of speaking to student needs irrespective of the background. The program focuses on organizational improvements as well as accommodating students from all walks of life including English speakers. Career week planning committee members Name of committee member Contact Chairman Group  : Address/Addressa  : Email  : Co-chair Group  : Address/Addressa  : Email  : Planning Committee members 1.Group  : Address/Addressa  : Email  : 2. Group  : Address/Addressa  : Email  : It’s all about deliverables Deliverables will take many forms, however in this project, they will be problem solvers, answering to the students’ expectations regarding the event. First of all, the current car eer week issues and problems pointed out by the students are listed below: Limited space for a significant number of people Restricted access to companies Companies were interested in French speakers only Poor time management / not enough time for several interviews Missing scheduled companies Misinformation: schedule difficult to understand No proper career week representatives Increasing the number of students participating in the event as well as improving relationship and communication will make significant progress after the following actions are undertaken: Better internal communication with students Take all students into consideration: International and French Internationally-oriented companies involved in the event Clear planning and continuous information transfer Appropriate and adapted spaces, welcoming as many students as possible Clearly designated career week official of which could be a white paper, a training course, a website, a position paper, or other specific te chnical solutions. Increase in the number of foreign