Sophocles The King And Antigone Essay - 1566 Words

Sophocles wrote about kings. Mythological, or at least long dead, the regal protagonists of fraction of Sophocles’ surviving work embody the political realities of the ancients’ time. By examining and analyzing the origins and nature of kingship in Sophocles, one can glean a sliver of insight into a civilization that has all but disappeared. Sophocles’s kings were great human leaders, reaching their position through impressive deeds or standing in the community. Although they wielded great power and were dispensers of justice, ultimately, they answered to the gods and were beholden to divine power. The gods oversaw severe punishments for kings that defied them or proved wanting in any way. Both Oedipus the King and Antigone demonstrate how Sophocles’ kings rose to their position on a meritocratic basis, tasked with dispensing justice and protecting their community, and answered to the gods in the end. To understand the nature of kingship in Sophocles†™ day, the first task is to determine the origins of the king’s power and position. One must analyze how a community selects a king to reign over them, or what makes an individual worthy of holding the title of king. Following from their origins, the king’s power must be examined next. The limits of the power, the source of power, and what motivates a king to use his power all must be determined. Next, an inquiry will follow into how kings use their power, how they determine their duty, and who provides them with tasks thatShow MoreRelatedAntigone, By Sophocles, The King And Oedipus1465 Words   |  6 PagesSophocles’, The Theban Plays, takes place during the intellectual experiments in the Age of Enlightenment in Greece. The Theban Plays is dramatic literature consisting of a trilogy of plays: Oedipus the King, Oedipus of Colonus and Antigone. Oedipus the King and Oedipus of Colonus were written in a very male-focused manner. Throughout these plays, Sophocle s’ main characters and main plots are written around Oedipus, Creon, Polynices, Tiresias, Theseus and very few spotlight is given to the femaleRead MoreOedipus as King of Thebes: Antigone by Sophocles1380 Words   |  6 Pagesof pride is the centers piece of man’s perpetual role in his own destruction. This is illustrated by various characters’ such as Creon in Antigone by Sophocles, Oedipus in Oedipus the King by Sophocles and the Trojans in the Aeneid by Virgil. In the Antigone we see the consequence of one’s pride and desire for power take hold, when Creon decides to punish Antigone for disobeying the law off the land and proving Polynices with a burial. The disregard for any form of sympathy would eventually come toRead MoreComparison Of Oedipus The King And Antigone By Sophocles944 Words   |  4 PagesMany lessons can be learned from Sophocles plays Oedipus the King and Antigone. In Oedipus the King, Oedipus caused his fate to become real by runn ing from it. He killed his father and made love to his mother even though he had no idea who they were he was still punished. He passed the punishment of his sins to the rest of his family when he gouged out his eyeballs and banished himself from the city. In Antigone Oedipus’s sons killed each other in battle over the throne and helped Creon take overRead MoreThe Tragic Heroes Of Sophocles Oedipus The King And Antigone1275 Words   |  6 Pagesis one of the most hidden but controlling characteristics one may have. It carves the path for many plays and stories and is usually not recognized until a situation is too late to fix. This is represented in the two plays Oedipus the King and Antigone by Sophocles. Oedipus and Creon, the two the tragic heroes, have ignorance built up inside of them, though both are different. They then both then have realisation of their blindness by self-love, either by themselves or others. It is only two lateRead MoreContrast Between Oedipus the King and Antigone by Sophocles744 Words   |  3 PagesContrast between Oedipus the King and Antigone Sophocles, a famous and renowned Greek dramatist, is the playwright to both the play Oedipus the King and Antigone. Along with Antigone and Oedipus Sophocles had also wrote Electra and Fete. Sophocles wrote many Greek tragedies which are plays in which the main character in the play suffers a tragedy due to some flaw of theirs. An example would be how Oedipus (thinking he is defying a prophecy) murders his father and weds his mother. His flaw was himRead MoreAnalysis Of Sophocles Antigone, Creon, The King Of Thebes1280 Words   |  6 Pagesthem† (Sophocles 222). In Sophocles’ tragedy â€Å"Antigone†, Creon, the obstinate king of Thebes, embodies the stereotypical monarch. Ancient Athens, where Sophocles called home, used plays to educate their audience and persuade them to think a certain way; thus, Sophocles wrote of the struggle between Creon, and his son, Haimon, from the perspective of a member if a democratic government. Sophocles sought to influence his a udiences political beliefs by creating the character Creon, the King of Thebes’Read MoreEssay about Tragedy in Sophocles Oedipus The King and Antigone 1403 Words   |  6 PagesTragedy in Sophocles Oedipus The King and Antigone The Greeks considered tragedy the greatest form for literature.   However, the tragic ends for the characters were not ordained or set by fate, but rather caused by certain characteristics belonging to that person.   Such is the case with the characters of Sophocles plays Oedipus the King and Antigone.   Oedipus from King Oedipus, and Antigone and Creon from Antigone posses characteristics, especially pride, that caused their tragic ends.   AsRead More Comparing Female Characters in Euripides Medea and Sophocles Oedipus the King and Antigone1555 Words   |  7 PagesComparing Female Characters in Euripides Medea and Sophocles Oedipus the King and Antigone      Ã‚  Ã‚   In the times of the ancient Greeks, women had an unpretentious role. They were expected to do take on the accepted role of a woman.   In most cases, a womans role is restricted to bearing young, raising children, and housework. In Sophocles Oedipus   the King, Antigone, and Medea, the dominant female characters impacted upon men with authority and political power.   It is Read MoreThe Prevailing Message Throughout Sophocles Antigone And King s Letter From Birmingham Jail1251 Words   |  6 Pagesprevailing message throughout Sophocles’ Antigone and King’s Letter from Birmingham Jail is that civil disobedience serves the purpose of fighting and correcting injustice in situations where systemic breaks in adherence to natural law occurs. Injustice here as used here is not to be synonymous with things that are simply unlawful or unfair, but instead takes on a deeper and more specific definition pertaining to the natural moral codes that all laws, as argued by King and Antigone, ought to be based uponRead MoreAntigone By Sophocles Antigone1478 Words   |  6 PagesThroughout Antigone, Antigone is a presented as a strong woman who is both dedicated to her family and her community. That said, there is much conflict between these two dedications. In this paper, I will give examples of Antigone’s different individual responsibilities and her philosophies and explain how those conflict with the commitment that she is to have to her community and indirectly, her king. Ultimately, I will argue that Sophocles demonstrated his values of family, the way of the gods

Ethics Ethics And Morality - 1478 Words

Ethics Paper In my organization, the ethical system used is egoism. Egoism exists in the normative realm of ethics and morality and explains what should be in an organization (WK 2, L1). This idea of should is used to express a distinct moral connotation (WK 2, L1), but this is where egoism complicates the concept of the normative domain. As was stated previously, within the normative sphere we find ethics and morality; and although many believe these terms to be interchangeable, they are actually quite different. Ethics is the study of what is right and wrong, and what makes a person good or bad (WK 1, L2). Morality, on the other hand, is the application of a particular ethical system that helps us find answers to ethical questions (WK 1, L2). Egoism complicates the concept of the normative domain because it denies that there is any true ethical system (WK 2, L1); and if one believes that there is no true ethical system one cannot apply such a system to unearth answers to ethical queries. Therefore, while a person should conduct themselves in a manner that is in line with their ethical system, they will not able to if they do not believe an ethical system to be true. Egoism is all about what a person wants or needs and is motivated entirely by self-interest (WK 2, L1). In this system, the people with physical, monetary or social power make the rules, and because they wield the power in these relationships their rules are considered to be or are classified asShow MoreRelatedThe Ethics Of Ethics And Morality937 Words   |  4 PagesEthics is a concept, and is subjective that depends on the social conduct in which it is applied. 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Obstacle In Logistics

Question: How Obstacle in Logistics that Impacts the Effectiveness of GPS Technology in Managing Logistic Operation in Toll Global Express? Answer: Effectiveness of GPS technology Broda, and Baxter, (2012) claimed that the application of the GPS technology in logistics operations helps n improving the operational effectiveness. The innovation of the GPS technology has provided significant benefit to the logistics business by providing enhanced security, faster transportation, and business processes. The GPS services allow the business employees as well as the customer with the ability to track the exact location of the trucks and goods in transition. Verma, and Bhatia, (2013) stated that this process provides assurance to the customer that their package and goods will be provided in said time. Therefore, the GPS technology has made the customers be more trustworthy and reliable to the service providers or logistics operators. Furthermore, the business operators have become more accountable and responsible regarding the timely delivery and safety of the goods through the tracking of GPS technology. According to Hebblewhite, and Haydon, (2012), the application o f the GPS technology has provided the logistics companies to have complete transparency and control over the status and position of the trucks. Therefore, any misplaced, delayed or stolen goods or trucks are updated to the business organization in real time providing them to redesign and formulate the business process according to the current situation. Djuknic, and Richton, (2015) cited that the communication between the drivers and coordination have been improved through the GPS technology. In addition to that, the implementation of the GPS technology in the help in tracking the exact location of the employees and trucks during the transits. This provides effective and efficient management and monitoring of the employees as well as the goods that are being delivered by the logistics business. Managing logistic operations The application of the GPS technologies in the logistics operations assists in enhancing the transportation and logistics operations. Moeglein, and Krasner, (2014) showed that in logistics operations, deals with the coordination between the employees and drivers in order to deliver the goods in exact locations and time. The GPS technology enhances the communication coordination between the business and customers. Tracking of the trucks and updating the location to the customer helps in providing the location of the goods in real time. On the other hand, in the case of any change in location or time by the customer during the time of transit helps in easy accommodating the new requirements (Hebblewhite, Haydon, 2012). According to Lee, Tewolde, and Kwon, (2014), the implementation of the GPS technologies assists in managing and monitoring the goods as well as the trucks to provide the customer with transparency and satisfaction through the services. Sandelowski, (2014) claimed that m anaging the logistics in one of the most significant needs for managing the transport. Sharpe, and Lindsley, (2016) cited that one-fourth of the total cost is associated with the transportation and logistics operations. Carrying out the particular route for delivering the goods is a challenge to the logistics operations in order to save the fuel cost. The various parameters like amount of goods, delivery location and type of trucks are dependent on estimating the accurate route for providing cost efficient services. Therefore, Moeglein and Krasner, (2014) claimed that the integrating the GPS technology provided the operators with the efficient information about the transit and controlling the route of the transit from remote locations. Research Methodology IntroductionTakhar-Lail and Ghorbani, (2015) cited that the application the appropriate process of the research methodology assist in revealing the detail concepts and theories of the undertaken topic. In addition to that, Finseth et al., (2014) claimed that the detailed process of the research methodology assists in gaining underlying facts and data relevant to the study. 4.2. Analysis of the problemThe process followed for carrying out the logistics operations at Toll Global Express are currently facing various issues and challenges for meeting up with the customer satisfaction while sustaining in the competitive market. The implementations of advanced technologies like the GPS system have the potential to improve the operational efficiency at TGE. 4.3. Research Paradigm- InterpretativeAccording to Terrell (2012), the application of the theoretical and philosophical framework for implementing the different laws, procedures for conducting the research is defined as a research paradi gm. On a contrary, Finley (2014) showed that the research paradigm comprises of the different agreement and beliefs used by the researchers for addressing the research problems in an undertaken study. The three significant dimensions of the paradigm are methodology, epistemology, and ontology. On the other hand, Vannini (2015) showed that three distinct philosophies could be characterized in research paradigm namely critical postmodernism, constructive interpretive and positivism. In this particular study, the analysts have selected the application of the constructive interpretive research paradigm. The application of the interpretive paradigm has allowed the analyst in evaluating the undertaken topic with conceptual and social understanding. In addition to that, the interpretivist paradigm has provided in analyzing the topic while evaluating the previous studies and ideas of previous research. In addition to that, the applications of the qualitative methods like interviews, case st udy and observation have provided better analysis of the undertaken topic. Unit of Analysis Higginbottom and Liamputtong (2015) cited that the unit of analysis can define as the significant entity that has been considered for the analysis of undertaken topic. Moreover, Guercini (2014) claimed that the units of analysis could be comprised of any social artifacts, official documents, social organization, and a group of people, legal documents, and others. In this particular study, the analyst has considered the various journals and study from previous researchers for evaluating the effectiveness of GPS system at TGE. Selection Criteria of Research Methods Research Philosophy: According to Christ (2014), the appropriate application of the research philosophy allows the researcher in gaining detailed information relevant to the undertaken topic. For the evaluation of the effectiveness of the implementation of the GPS technology in the logistics operations, the analysis has selected the application of Positivism Philosophy. The application of the Positivism philosophy allows in revealing the underlying facts and hidden information; for the selection of the GPS technology for sustaining in the competitive market. In addition to that, due to the time constraint of the study, the applications of the other process of philosophy were completely discarded in this study. Research Approach: Gandhi and Sharma (2014) cited that the proper application of the appropriate Research Approach assists in revealing the required format of the selected study. In this present study, the analysis has chosen the application of Deductive Research Approach. According to Chatha, Butt and Tariq (2015), the application of the deductive approach focuses evaluating the concepts and theories of GPS technologies in logistics along with data collection and analysis. Since, in this present study, no new theories are introduced, the researcher has eliminated the application of the inductive approach.Research Design: Nayar and Stanley (2014) defined that the research design explains the pattern and framework required for collecting and evaluating the data relevant to the undertaken topic. Due to the cross-sectional characteristic of the undertaken study, the analysts have selected Descriptive Design. The application of the descriptive design allowed in gaining relevant informati on of the particular events with a detailed description. 4.6. Development of Study Categories In this present study, the author has selected the application of mixed category comprising qualitative and qualitative methods for evaluating the various obstacle that impacts the effectiveness of integrating GPS in Toll Global Express. 4.7. Data Collection and Analysis4.7.1. Selection Criteria for data analysis techniquesFor the data analysis of the selected research topic, the author has selected the use of secondary data sources for obtaining and evaluating the Obstacle in Logistics that Impacts the Effectiveness of GPS Technology in Managing Logistic Operation in Toll Global Express. The application of the qualitative data assist the author in reviewing and analyzing the statistical data obtained by the various researcher prior to this particular study. Moreover, through the use of secondary data, the author has conducted a qualitative analysis through the acknowledgement of the variou s issues related to the implementation of the GPS technology in Toll Global Express. In addition to that, the use of the secondary data helps the analysist in interpreting the result according to the need of the author. In this particular study, the author has collected relevant data and information from open sources including books, journals and paper on the similar topic of the current research. Content Analysis According to Chatha, Butt, and Tariq, (2015), the application of the appropriate data analysis methodology and techniques helps in providing in-depth understanding and evaluation of the undertaken topic. For evaluating the effectiveness of introducing GPS technology in the logistics operations of TGE the analyst has collected and followed a detailed process of data collection. The analyst has selected only the secondary data sources for evaluating the undertaken topic. In addition to that, for the analysis of the secondary data the author has used the qualitative data analysis techniques for integrating the theoretical concept to the analysis process with the support of the relevant theories. Furthermore, the author has leveraged the application of the content analysis for this study. Finley, (2014) cited that the application of the content analysis ranges from interpretive, impressionistic to systematic textual analysis. Higginbottom, and Liamputtong, (2015) pointed out that the con tent analysis can be roughly divided in to three major categories namely summative, directive and conventional. All the process of content analysis assist in evaluating the textual data from a predominant paradigm. In this particular study, the author has utilized the Directed Content Analysis. The application of the directed content analysis has assisted the author in conceptually extended the theory and validate the conceptual framework from the existing theory. Since, this particular study is limited to the application of the secondary data, the author has rejected the use of summative or conventional content analysis process. Conclusion The research methodology chapter in this presents study defines the particular process and procedures that need to be conducted for efficiently evaluating the research topic. The application of the appropriate tools and techniques mentioned in this particular chapter helps in in-depth analysis of the undertaken chapter. Introduction The application of the data analysis chapter in this particular study is used for the evaluation of the effectiveness of introducing GPS Technology in Managing Logistic Operation in Toll Global Express. In this particular chapter, the analyst has utilized the data analysis methods of qualitative analysis for the evaluation of the study. According to Higginbottom and Liamputtong (2015), the application of the data analysis assisted the author in integrating the theories of the undertaken topic in the practical representation of data analysis. Vannini, (2015) claimed that the application of the secondary data comprises of various disadvantages like the uncertainty in ensuring the validity of the data collected from the secondary sources. Apart from that, the data obtained through previous researches have the chances of data manipulation or lacks genuineness. A large scale of electronics information has been gathered from online sources; internet. For obtaining relevant data, the author has considered only the peer viewed journal, articles and books relevant to the undertaken topic from free online resources. Apart from that, the analysist has also gathered sensitive and relevant information from various books available in university library. Data Editing According to Christ, (2014), the application of the data editing in the secondary form of information is essential for verifying the consistency and accuracy of the obtained data. The secondary data obtained from the online sources needs to be edited, organized and processed before the conducting the analysis of the data. In order to appropriately analyses the obtained data, the author needs to convert the huge amount of data in simple and comprehensible form. According to Gandhi, and Sharma, (2014), the application of the data editing in the analysis provided genuineness and allows easy management of the collected information.The secondary data that the author has obtained in the study was gathered by other authors in different purpose and time that might not be relevant to the study. There is a great possibility of duplication, compensation and omission in the previous data. In this particular study, for eliminating unsuitability, inadequacy, inconsistency and inaccuracy the author has performed the test on reliability, adequacy and suitability while verifying the source of data. Data Screening Higginbottom, and Liamputtong, (2015) defined data screening as an appropriate process for ensuring the obtained secondary data are appropriate and excluded of errors. Prior to the data analysis process the author has conducted the data screening procedure with the application of statistical tools. In addition to that, the data screening is done for proving data validity and reliability to the gathered information for providing data analysis techniques. Chatha, Butt and Tariq (2015) cited that the data screening provides data integrity and eliminate the noise or in the existing secondary data.In this particular study, the author has rejected the secondary sources of data with improper measuring unit and question on the validity. In addition to that, for ensuring the proper and standard evaluation of the undertaken topic the author has considered the recent journal not exceeding before 2012. Furthermore, the author has evaluated the chance of bias in the previous journals and rejected the data with unbiased analysis. Formulation of Categories According to Terrell, (2012), the secondary data can be briefly formed into two major categories, namely qualitative and quantitative. The qualitative data deals with the observation and description of the various theories and framework obtained from previous researches. On the other hand, Takhar-Lail, and Ghorbani, (2015) cited that the quantitative data provided the numeric value and statistical result obtained within the previous conducted researches. The evaluation of the Obstacle in Logistics that Impacts the Effectiveness of GPS Technology in Managing Logistic Operation in Toll Global Express, the author has considered the application of the qualitative data for data analysis part. The applications of the qualitative data analysis procedure have assisted the author in interpreting the undertaken topic in a detailed manner. Analysis and Results Effectiveness of GPS technology on logistics operations Shamsuzzoha et al., (2013) have defined the logistics operation as one of the significant process involving the planning, implementation and controlling the effective flow of the services, goods and information between two sources. Toll Global Expresses deals with the logistics operations all over Australia (Ivanova, Gallasch, 2015). On the other hand, Clausen, De Bock, and Lu, (2016) have simply defined the logistics as a significant process for ensuring the right product has reached on right location, in right time to the right customer. Therefore, it is essential to ensure customer satisfaction throughout all the processes used in logistics. The introduction and emergence of various new technologies has assisted the logistics service providers in improving the efficiency of their business. The significant objective of the toll global services is to deliver the services and products to the targeted customer in a timely manner (Kithiia, 2015). Ensuring the customer satisfaction is the main objective for the logistics operations. Moreover, Toll Global services operates all over Australia. Therefore, it is essential to deliver the perishable products to the customer within the allocated time period.Popovic, and Habjan, (2012) pointed out that the implementation of the GPS technology in the logistics operations helps in increasing the efficiency of the management and business. Amna, (2013) claimed that the impact of the GPS technology has immeasurable impact on the logistics operations. Furthermore, Gupta, Mukerjee, and Singh, (2013) cited that the implementation of the GPS technology helps in improving the effectiveness of the business for meeting the requirements of the customers. The various effectiveness of the GPS technology for improving the operational management at Toll Global Services are discussed bellow. Fleet Management: Munuzuri et al., (2012) cited that fleet of vehicles are the significant channel of operations in logistics. The GPS technology hel ps in tracking the location of the trucks in real time. Wang, (2012) claimed that the application of the GPS technology assist the business in having essential information about the delivery of the products, delivery time estimation up to dated. Zhang, Fang, and Huang (2014) explained that the continuous updating of the information about the location of the trucks and packages helps in having better control over and tremendous advantage in the competitive market. Through this the logistics service providers ensure complete monitoring the speed and location of the vehicles. In addition to that the GPS technology assist in tracking and monitoring of the fleet in an unobtrusive manner. Furthermore, Greiner, (2015) cited that fleet management also helps in accommodating any business requirements or delivery with minimum cost and effort. Cost-Benefit Assessment: McNamara, Linton, and Mikhail, (2014) have explained in this paper that the tracking of the fleet in the logistics operations h elps in improving the profitability of the business. The expense of the fuel is related and unavoidable with the logistics business. According to Jhawar, and Garg, (2016), the GPS technology along with fleet tracking facility helps in optimizing the cost of the fuel expenses. Li, and Huo, (2016) showed that the along with GPS technology, the business operatives can monitor the fleet on route required for delivering the packages only. Furthermore, the GPS technology helps in providing the shortest route to deliver the packages to a selected location thus reducing the cost of transportation. De Cantis et al., (2016) claimed that with the application of the GPS technology the company can monitor the drivers on the selected route only while checking the fuel cost. Improved Efficiency: The GPS technology automatically generates huge amount of data providing the accurate location and position of the fleet delivering the packages. Prasanna, and Hemalatha, (2012) explained that the data gen erated through the GPS technology is accurate to the position of the fleet. In addition to that, the integration of the GPS technology with the computer of the vehicle provided various possibility in increasing the efficiency of operational management. According to Klumpp, Clausen, and ten Hompel, (2013), the real-time information about the position of the vehicle allows the logistics provided in acknowledging the progress of the delivery. Moreover, the GPS technology provides the driver with the accurate route and shortest path for all the packages in the particular route. Therefore, the GPS technology significantly reduces the time for efficiently delivering the packages to the right location at right time. Xu, Deng, and Ren, (2014) pointed out that the with the application of the GPS technology it becomes easier to track the any particular vehicle. Therefore, recovery of the stolen or damages vehicle in logistics is made easier with the GPS. Enhanced Customer Satisfaction: Radoic ic et al., (2013) cited that the enhancing the customer satisfaction is the key for achieving success in the logistics operations. The integration o the GPS technology allows the customer in providing real time information about the delivery of their packages. Nikolaenko, and Shugaley, (2014) showed that the through the GPS technology, the logistics service providers allows transparency in their operations. On the other hand, Fernando, and Samarasekera, (2016) claimed that the GPS updated the customer with the real-time location of the packages. Any delay of early delivery of the packages are automatically updated to the customers. Kithiia, (2015) stated that the continuous information about the packages provided the customer with estimated delivery thus enhancing the satisfaction with the services. The existing logistics system of the Toll Global Services, cannot effectively track the real-time location of the operations with manual monitoring of the operational (Ivanova, and Galla sch, (2015). Hence it can be easily observed that the absence of effective tracking reduces the control over the system. Popovic, and Habjan, (2012) have stated that the absence of effective tracking mechanism reduces the real-time information about the up-streaming operation that is being carried out at the site, according to which the transportation can be planned which can effectively reduce the time and the cost of transit. In the similar situation Amna, (2013) have also presented a similar view regarding the down streaming of the packages where the transit time between the main delivery system and the staffs lacks co-ordination due to which a great amount of time is wasted for delivering the materials.Gupta, Mukerjee, and Singh, (2013) state that the present system of taking a consignment and delivering to its destination suffers various operational constraints which make the process costlier. The packages are sent to the destination using various means which are rail, road, ai r and water. For this purpose, the sorting has to be done in a time efficient manner. According to Wang, (2012) the effective sorting strategies waste a huge time is wasted due to lack of coordination and information among them. A similar thought is shared by Zhang, Fang, and Huang, (2014) who state that, the lack of implementation of modern technology in goods transit system has kept the system blind as real time data is hardly obtained, which affects the visibility of the system, which in turn affects the services of the organization.In order to maintain the competitive advantage in the market, the Toll Global Express has engaged in the implementation of GPS technology in their logistics. With the change in a technological factor, the customers have high expectations in terms of quality and effectiveness of the services. The GPS technology provides the distributors, suppliers, and customer with the visibility and accountability of the services provided by TGE. The efficiency of th e operations at TGE is dependent on the time needed by the employees to gather information about an item. Furthermore, the operations efficiency also includes sending the item to the required destination within allocated time. The integration of the GPS technology will allow the TGE employee to have complete control over the transit of the item. The real-time monitoring and control over the transit assist in improving the operation efficiency in the logistics of TGE.In addition to that, the GPS services will allow the employees with the continuous update about the item location that will allow the employees to remain up to date and improve the working efficiency. The logistics operations at TGE are focused on proving visualization and transparency in the transit process to its customers. The implementation of the GPS technology will allow the customer and employees to view the particulars of the items that have been delivering through TGE. In the existing procedure of operations, th e employees need to outsource the data and maintain continuous collaboration with the suppliers for updating with the location of the items. Toll Global Service requires better planning, management and faster shipping of the items for gaining competitive advantage. The GPS technology provides execution system, data collection, and visibility of the data and effective record of the possible changes in the items that help in reducing the operation cost considering the long-term business. Future research In this particular research, the scope of the study was not evaluated to potential level due to various limitations in the study. The future study will focus on evaluating the functionality of the tracking system for improving the efficiency of operations in logistics. Moreover, in the future, the study will be conducted on different organization for evaluating the effectiveness of the GPS technology in logistics operations in details. References Amna, S. (2013). Logistics Support and Its Management during Disaster Relief Operations. International Journal of Scientific Footprints, 1(1), 1-12.Broda, H. W., Baxter, R. E. (2012). Using GIS and GPS technology as an instructional tool. The Clearing House, 76(1), 49-52.Chatha, K. A., Butt, I., Tariq, A. (2015). Research methodologies and publication trends in manufacturing strategy: A content analysis based literature review. International Journal of Operations Production Management, 35(4), 487-546.Christ, T. W. (2014). Challenging the Concept that Scientific Based Research and Randomized Controlled Trials are the Gold StandardAlternative Paradigms and Mixed Methodologies.Clausen, U., De Bock, J., Lu, M. (2016). Logistics Trends, Challenges, and Needs for Further Research and Innovation. In Sustainable Logistics and Supply Chains (pp. 1-13). Springer International Publishing.De Cantis, S., Ferrante, M., Kahani, A., Shoval, N. (2016). Cruise passengers' behavior at the destinat ion: Investigation using GPS technology. Tourism Management, 52, 133-150.Djuknic, G. M., Richton, R. E. (2015). Geolocation and assisted GPS.Computer, 34(2), 123-125.Fernando, R., Samarasekera, N. A. (2016). Application of GPS Vehicle Tracking Technology in Sri Lankan Supply Chains. Colombo, Sri Lanka 3 rd and 4 th June, 2016.Finley, S. (2014). An introduction to critical arts-based research demonstrating methodologies and practices of a radical ethical aesthetic. Cultural Studies Critical Methodologies, 1532708614548123.Finseth, C., Crane, K., Howard, S., Wery, R. (2014). Methodologies as Message: Exploring Four Unique Approaches to Pedagogical Research and Their Application to Programmatic Change.Gandhi, M. A. I., Sharma, S. (2014). A Review of Research Methodologies Linking Green Supply Chain Practices and Green Supply Chain Performance. International Journal of Supply Chain Management, 3(4).Greiner, M. (2015). Automotive Supply Chain Management in the Internet of Things.Guer cini, S. (2014). New qualitative research methodologies in management. Management Decision, 52(4), 662-674.Gupta, P., Mukerjee, D., Singh, D. (2013). Scope of information technology in coal mining industry in India in perspective of Vision 2025: suggested ways and means. Mining Technology.Hebblewhite, M., Haydon, D. T. (2012). Distinguishing technology from biology: a critical review of the use of GPS telemetry data in ecology.Philosophical Transactions of the Royal Society of London B: Biological Sciences, 365(1550), 2303-2312.Higginbottom, G., Liamputtong, P. (Eds.). (2015). Participatory Qualitative Research Methodologies in Health. Sage.Ivanova, K., Gallasch, G. E. (2015). Rapid Technology Assessment Framework for Land Logistics (No. DSTO-GD-0870). DEFENCE SCIENCE AND TECHNOLOGY ORGANISATION FISHERMANS BEND (AUSTRALIA) LAND DIV.Jhawar, A., Garg, S. K. (2016). System Dynamics Modelling to Study the Effects of Investment in Information Technology on Logistics Performance: A C ase Study from India. International Journal of System Dynamics Applications (IJSDA), 5(2), 19-40.Kithiia, A. K. (2015). Effects of Electronic Logistics on the Logistical Performance of Logistics Firms in Kenya: A Case Study of Maersk Kenya Limited. The International Journal of Business Management, 3(12), 68.Klumpp, M., Clausen, U., ten Hompel, M. (2013). Logistics research and the logistics world of 2050. In Efficiency and Logistics (pp. 1-6). Springer Berlin Heidelberg.Lee, S., Tewolde, G., Kwon, J. (2014, March). Design and implementation of vehicle tracking system using GPS/GSM/GPRS technology and smartphone application. In Internet of Things (WF-IoT), 2014 IEEE World Forum on (pp. 353-358). IEEE.Li, J. C., Wu, C. X., Luo, R. S. (2014). Dual Position Technology Based on GPS and GPSOne in the Application of The Logistic System. Logistics Engineering and Management, 1, 025.Li, X., Huo, L. (2016). Study on Logistics Information Packaging Technology of Fresh Food in Cold Chain. In Advanced Graphic Communications, Packaging Technology and Materials (pp. 579-584). Springer Singapore.McNamara, M. M., Linton, T. K., Mikhail, N. K. (2014). U.S. Patent Application No. 14/453,788.Moeglein, M., Krasner, N. (2014, September). An introduction to SnapTrack server-aided GPS technology. In Proceedings of the 11th International Technical Meeting of the Satellite Division of The Institute of Navigation (ION GPS 1998) (pp. 333-342).Muuzuri, J., Corts, P., Guadix, J., Onieva, L. (2012). City logistics in Spain: Why it might never work. Cities, 29(2), 133-141.Nayar, S., Stanley, M. (2014). Qualitative research methodologies for occupational science and therapy. Routledge.Nikolaenko, A. E., Shugaley, O. A. (2014). Forming optimal routes in the problems of transport logistics by use of GIS technology. Astronomical Schools Report, 10(2), 141-144.Popovic, A., Habjan, A. (2012). Exploring the effects of information quality change in road transport operations. Industrial Ma nagement Data Systems, 112(9), 1307-1325.Prasanna, K. R., Hemalatha, M. (2012). RFID GPS and GSM based logistics vehicle load balancing and tracking mechanism. Procedia Engineering, 30, 726-729.RadoiÄ iĆ¡, G. N., JovanoviĆ¡, M. L., IliĆ¡, L., ObradoviĆ¡, A. (2013). INFLUENCE OF GPS TECHNOLOGY ON COST CONTROL AND MAINTENANCE OF VEHICLES.Sandelowski, M. (2014). Combining qualitative and quantitative sampling, data collection, and analysis techniques in mixedà ¢Ã¢â€š ¬Ã‚ method studies. Research in nursing health, 23(3), 246-255.Schmidt, G. T. (2014). INS/GPS technology trends. MASSACHUSETTS INST OF TECH LEXINGTON MA.Shamsuzzoha, A. H. M., Ehrs, M., Addo-Tenkorang, R., Nguyen, D., Helo, P. T. (2013). Performance evaluation of tracking and tracing for logistics operations. International Journal of Shipping and Transport Logistics, 5(1), 31-54.Smyth, M. (2016). Mirka Koro-Ljungberg, Reconceptualizing Qualitative Research: Methodologie s without Methodology: (2015). London: Sage. Qualitative Research in Psychology, 1-3.Takhar-Lail, A., Ghorbani, A. (2015). Market Research Methodologies: Multi-Method and Qualitative.Terrell, S. R. (2012). Mixed-methods research methodologies. The qualitative report, 17(1), 254-280.Vannini, P. (2015). 1 Non-Representational Research Methodologies. Non-Representational Methodologies: Re-Envisioning Research, 12, 1.Verma, P., Bhatia, J. S. (2013). Design and development of GPS-GSM based tracking system with Google map based monitoring. International Journal of Computer Science, Engineering and Applications, 3(3), 33.Wang, J. (Ed.). (2012). Societal Impacts on Information Systems Development and Applications. IGI Global.Xu, D. W., Deng, L. L., Ren, S. (2014). Development of Logistics Tracking System Based on RFID, GPS, GPRS. In Applied Mechanics and Materials(Vol. 644, pp. 5717-5720). Trans Tech Publications.Yu, M., Deng, T., Fu, J. (2012, June). Application of RFID and GPS technol ogy in transportation vehicles monitoring system for dangerous goods. In Remote Sensing, Environment and Transportation Engineering (RSETE), 2012 2nd International Conference on (pp. 1-4). IEEE.Zhang, W., Fang, S., Huang, B. (2014, May). Logistics Management Building Mechanism in E-Commerce. In Proceedings of the 2012 2nd International Conference on Computer and Information Application (ICCIA 2012). Atlantis Press.

Super Freak Essays - Human Sexuality, Casual Sex, Profanity

Super Freak In the song ?Super Freak? written and sung by Rick James, he speaks of an encounter with a woman with whom he had sex. Since this song was written during the sexual revolution and James has confessed to sexual encounters with ?thousands? of women, I believe it was about one particular woman with whom he had a lot of wild and kinky sex. In the first verse, James explains that the ?kinky girl? is eager to sexually please him. She gives him great sexual pleasure but she is not one to be considered suitable for a long term relationship. The sentence, ?the kind you don't take home to mother,? says she is not one to settle down with and would not be suitable for your mother to meet, but one who is used for a ?good time.? Today, as well as when the song was written, she would be considered a slut. In the stanza, ?She will never let your spirits down, once you get her off the street,? might suggest that she is a prostitute. It could also mean that once they are alone, she is willing and able to do whatever he wants. The second verse implies that she likes to have sex with musicians, but she likes James the best. In the stanza, ?when I make my move to her room it's the right time, she's never hard to please,?says that she is willing to have sex wherever, whenever, and with whomever she wants. This, again, implies that she might be a slut. She is not particular about the type of sex she engages in, nor is she interested in her own sexual pleasure. Just having sex is pleasure enough for her. It is safe to assume she is a ?groupie.? Even though the dictionary does not specifically state that a groupie is someone who has sex with musicians, the media has led us, to believe this. The American Heritage Dictionary states that a groupie is, ?A fan, especially a young woman, who follows a rock group around on tours.? The third and final verse says that after many encounters with James she becomes more sexually open to whatever and is ?pretty wild now.? This has earned her the title ?Super Freak.? He states that she is ?the kind of girl you read about in new-wave magazine.? In the late 1970's, new wave was a fashion as well as a type of music. It was a wild, eccentric time where people, women especially, dressed very sexual with leather and wild hair and sex was abundant. In this verse, James states over and over again that she's a ?super freak.? When he says, She's all right, she's all right, that girl is all right with me,? says he loves that she is super freak and he has no problem with it. Possibly he made her into a super freak. This song has an up beat and fast tempo. When I hear it on the radio, it makes me want to get up and dance. I never paid much attention to the words until I wrote about it. It is a kinky and kind of wild song. I believe, to some extent, we all can relate to it, whether we have the desire to be ?freaky? in the bedroom or we have unleased our wild and kinky ways. What do we define as ?kinky Is it kinky to have sex in public or is it kinky to have sex in the kitchen? Who is to say that what I like to do sexually would be kinky according to someone else's standards. What defines a slut? Does it necessarily mean if one is kinky and like to have sex with many people that one is a slut? Why does the term ?slut? refer to women? The American Heritage Dictionary defines a slut as being ?a woman considered sexually promiscuous.? What is a man called when he has sex with many people? I don't know of a term other than cool. Men can be considered a ?slut? but not in a derogatory manner. I do not find this song to be about a girl who is a slut, but my mother would. My opinion is that this song is about an uninhibited girl who thoroughly enjoys sex. Whether she is kinky or she likes to have sex many people that is a decision only she can make. I love sex wherever and whenever as long as it does not offend or

Clara Hale essays

Clara Hale essays Black History Month is a great time to celebrate out history, achievements, and accomplishments. February should not be the only time but it is certainly a good time to start. Many blacks have done extraordinary things. I admired Clara McBride Hale. She works with crack-addicted and HIV-positive babies. Clara McBride Hale was born in Elizabeth City, North Carolina. She has suffered lots in her lifetime. She became an orphan at 16, and a widow at the age of 27. She only had her children, and she kept them close. She adopted a third child, and raised him as her own. She became affectionately known as Mother Hale to all in the neighborhood. She began staying at home and caring for the neighborhood kids charging only $2 per week. She later became a licensed foster parent. Hale House was started when Claras daughter, Lorraine noticed a crack-addict mother with a newborn. She directed her to her mothers house, and this baby was the first of thousands of children to reap the love, support, devotion, and care from the arms of Mother Hale. Hale House is Americas first and best known child care agency to gain worldwide recognition when Ronald Reagan introduced Mother Hale as he gave his 1986 State of Union Address. She was called an American hero, and was appointed to the National Drug-Free America Task Force. Many of the children come to Hale House from prisons, police stations and hospitals. They get their funding mostly from private donations and times do get very rough. Hale House is still in operation today. It has become a national role model for children without families. It is a great place to keep these children to keep them out of alleys, garbage cans, and many places where mothers abandon their newborn children. Sadly, Mother Hale passed away in 1993. In her honor, a life-sized statue was built for her in Harlem. Her dream and devotion lives on in the lives of the children she has ...

An Elephant of a Different Color

An Elephant of a Different Color An Elephant of a Different Color An Elephant of a Different Color By Maeve Maddox The word elephant is one of my favorites. I love the magnificent creature to which it refers, and it’s fun to say. English has several metaphorical expressions that refer to elephants. pink elephants: hallucinations supposedly experienced by those who have drunk to excess white elephant: a possession of little use that is costly to maintain; property that is difficult to sell The expression is usually explained by citing a king of Siam who used to make a present of a white elephant to courtiers whom he wished to ruin. White elephants were considered sacred, so they couldn’t be put to work, and they were costly to care for. The term is used in the real estate industry to refer to overpriced properties belonging to celebrities: â€Å"what in the industry are called ‘white elephants’–properties that are rare, large, expensive and hard to move.† white elephant sale: a rummage sale A rummage sale provides the opportunity to get rid of useless objects by selling them to others who must then take care of them. rogue elephant: a vicious dangerous elephant that lives apart from the herd. The term rogue elephant is not metaphorical, but one use of the word rogue derives from it. In the essay â€Å"Shooting an Elephant,† Orwell explains the difference between a rogue elephant and a tame bull elephant experiencing must. (Musth or must is a periodic condition in bull elephants characterized by highly aggressive behavior.) The tame elephant will be violent for a time, but then return to a docile state. During the 2008 U.S. presidential campaign, a campaign aide described Sarah Palin as â€Å"going rogue†; Palin later used the expression as a book title. to see the elephant: to go on an adventure; to gain experience of life Young men leaving home to seek wealth in the California gold fields said they were â€Å"going to see the elephant.† When their dreams didn’t pan out, and they returned home empty-handed, they said they’d â€Å"seen the elephant.† The expression probably originated from much earlier times when elephants were an extremely rare sight, and people who wanted to see one had to undertake an arduous, adventurous journey. the elephant in the room: a serious topic that everyone is aware of, but which no one wishes to talk about openly According to the Ngram Viewer, â€Å"elephant in the room† was in use as early as 1859, but its climb to its present popularity began in the 1980s. So ubiquitous has it become, speakers are running variations on it, talking about the â€Å"big elephant in the room,† the â€Å"ginormous elephant in the room,† the â€Å"pink elephant in the room,† the â€Å"white elephant in the room,† and even the â€Å"blue elephant in the room.† Sometimes the variations are meant to be clever, like calling a pink mansion difficult to sell, a â€Å"pink elephant,† or calling the problem of pornography and cursing a â€Å"blue elephant,† because cursing is said to turn the air blue. Sometimes the variations seem the result of mere confusion. For example, the adjective pink is added so often as to suggest that the association of â€Å"pink elephants† with delirium tremens has been forgotten. For example, Actually, if your organization is currently going through a change,  employees and customers are probably talking about it as you read this. So it would be best if you addressed that â€Å"pink elephant†Ã‚  in the room and nip that â€Å"water cooler† talk in the bud as soon as possible! While it might be the pink elephant in the room, it is important to point out the increased likelihood, or at least temptation, of corruption when the teacher is administering both the pretest and post-test. (This is from an article that suggests that teachers may be cheating when administering standardized tests.) The meaning of the elephant in the room seems to be slipping away. At a writing conference, I heard an author refer to Amazon.com as â€Å"the elephant in the room,† not in the sense of something not to be talked about, but as â€Å"the largest presence† in publishing. The once vivid expression â€Å"the elephant in the room† has become so clichà ©d that writers who can’t come up with a new metaphor to express the idea would do better to say, â€Å"the problem no one wants to acknowledge.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:100 Beautiful and Ugly Words"Latter," not "Ladder"Shore It Up

Listening carefully to the use of the female voice, research the Essay

Listening carefully to the use of the female voice, research the womans silence, articulateness, and her scream with regard to Carson and Choins claims about - Essay Example This is reflected in the new stories that we make up in our films and on television. However, this does not mean that these concepts can’t change. As the ideas surrounding the female voice have been explored by Hollywood during the course of its history, the female voice, and ideas about it, is seen to be undergoing a subtle shift, gradually acknowledging that the woman’s voice has greater strength than she has been given credit for or been permitted to use. To gain a greater understanding of the female voice, a brief history of the voice will be explored as foundation for discussion of current views which will be applied to specific films emerging from Hollywood either created or depicting different time periods. From very early history, women have been defined as a sort of sub-human who existed only on the margins of civilization yet strongly contained within this civilization. In discussing the role of women in ancient Greece, Anne Carson () illustrates how Alkaios uses the women’s voices around him to illustrate his isolation and exile. Alkaios writes that he is among the wolves, which are animals associated with the outlaw because they exist on the fringes of the community, living in the wild off of the leavings or extraneous elements of civilization. â€Å"Women, in the ancient view, share this territory spiritually and metaphorically in virtue of a ‘natural’ female affinity for all that is raw, formless and in need of the civilizing hand of man. So, for example, in the document cited by Aristotle that goes by the name of The Pythagorean Table of Opposites, we find the attributes curving, dark, secret, evil, ever-moving, not self-contained and lacking its own bounda ries aligned with Female and set over against straight, light, honest, good, stable, self-contained and firmly bounded on the Male side† (Carson: 124). Part of the origins

SWOT Analysis Essay Example | Topics and Well Written Essays - 1500 words

SWOT Analysis - Essay Example The organization appears to have outgrown a vast majority of its present systems, and is presently faced with the challenge of having to layoff at least 500 workers. In order to sustain its tradition of not laying off any of its employees, BigTime will need to tackle the issues identified in the SWOT analysis presented in this report. The key issue lies in the company’s view to revolutionize its operations in order to integrate additional product offerings. This paper will provide a comprehensive SWOT analysis that will inform BigTime’s adoption of comprehensive marketing and organizational structure strategies. The SWOT analysis will be indispensable in helping BigTime take full advantage of its increasing customer base. BigTime SWOT analysis An organization’s SWOT analysis matrix is essential since it facilitates the realization of various factors concerning the organization, for instance, its strengths, weaknesses, opportunities and threats. These benchmarks a re valuable in ascertaining the overall efficacy of the company’s business operations and realizing probable problematic areas and devising viable systems to tackle the problems. Strengths One of BigTime’s greatest strengths is its reputation of producing appropriate product offerings that are not only pertinent to the markets at different times, but are also tailored for each customer. In fact, the organization has been able to garner massive market presence and share based only on its name and reputation. The company is renowned for providing superior quality virtual management services to its customers. This positive reputation has been sufficient in creating opportunities for the company is diverse areas of the market. Question 1 This means that BigTime relies on its customers’ views or word of mouth as a form of marketing to other companies. Additionally, BigTime bases its marketing strategy solely on its website, which was developed 4 years ago by the vice president’s son. Through this marketing strategy, the business has attained major strides in enhancing its sales records, ultimately realizing a 20% increase in its reported profits in one year. Brand image is one of the most vital elements of an organization’s overall attractiveness. Therefore, BigTime’s good reputation and the name has a positive impact on its brand image, making the organization’s product and institutional brands quite appealing to the market. Furthermore, having operated in the virtual management market for 20 years, BigTime has in-depth knowledge of the market, which enables the company tailor its products based on market demands. Additionally, BigTime has superior infrastructure that continues to facilitate access and exploitation of applications needed to facilitate successful delivery of virtual management systems. These systems and applications are critical since they facilitate the organization’s provision of a holistic virtual experience to its customers. At present, BigTime boasts of a massive proportion of the virtual management market. BigTime’s operations in the country are approximately one-third of the market as BigTime is one of three companies that dominate the virtual management sector. Another key strength inherent in the organization is its wide array of products. BigTime offers an array of virtual services including management, organizational change, management, organizational leadership, and business. These products allow the organization to participate

8 Steps of an Advertising Campaign Essay Example for Free

8 Steps of an Advertising Campaign Essay Here are eight steps you can follow to keep your advertising campaign on track and successful: Market research: Before you even start thinking about where you might want to place an ad or even what it could look like, it’s important to do at least some basic research. Even if you aren’t in a position to bring in an expensive research firm, you can ask your current customers questions about why they come back to you, as well as taking a close look at your target demographic’s needs and interests. Budgeting: Your business probably has a set advertising budget for the year — but how do you divvy it up between your various advertising projects? For each project you’re planning, you need to be clear on just how much money you’re willing to spend. You’ll almost certainly change exactly how you divide it between costs like copy writing and design, but you can treat the overall amount as set in stone. Write it down and put it in your project folder. Setting goals: The aims you have in mind for a particular advertising project need to be written down ahead of time. While it’s good to be ambitious, it’s also important to decide what constitutes a successful advertising campaign for your business. Sales can be the simplest metric: if you’re advertising a particular product, how many units will you need to sell to pay for that campaign? Advertising venue: The website, tv station, newspaper, radio station, magazine or other advertising venue you place your ad with is a crucial decision. You’ll need to look at not only the cost of your preferred venues but also whether they reach your target demographic. Ad buys can make up a significant portion of your budget. Deciding on where you will place your ads first tells you how much money you’ll have left over for actually creating your ad. Choosing creatives: Unless you’re planning to write, shoot and design every part of your ad, you’ll probaably need to bring in some help. Finding the right freelancers for each aspect requires checking through portfolios and rates — if you can find a business or freelancer who can handle all aspects of creating your ad, even if that means subcontracting, it can save you a lot of time. You’ll also want to make sure that you find any talent you’ll need for your ad (voice actors for radio, models for photography and so on). Design and wording: While you may not have a lot of actual writing and designing to do for your ad, during the creation process you will need to review and sign off on different stages of the project. When starting with a new designer or other creative, make sure that you both know any expectations for timelines and progress checks. Placing the ad: Once you have a finished ad in hand, it’s time to actually place it with your preferred advertising venue. You may have a few contracts to sign and a check to hand over. You’ll also want to make sure you actually see your ad once it’s run — from a newspaper, for instance, you’ll want to see the tear sheets of pages containing your ad. Evaluation: Depending on your ad, how you evaluate it can vary. If it included a coupon, for instance, you can simply count how many customers brought in the coupon. For other ads, you may be simply comparing sales before, during and after your advertising campaign. Spend as much time on analyzing how your advertising campaign worked as you can. That information can point you to more effective uses of advertising in the future. While following such a set process may seem like it would stifle the creativity necessary to put together a new ad, following these steps can actually make it easier. You can minimize confusion and make sure that everyone is meeting the necessary deadlines — and you can ensure that you’ll be able to measure your ad’s actual cost and responses during each step. You’ll be better equipped to tweak your ad or move it to another publication in the future.

Fake Thug Life :: English Literature Essays

Fake Thug Life There is a young man who inspired me to write this article. I thank him for doing a great service to the Muslim society. Turn where you will. Look to the East Coast or the West Coast and there are various Arab boys, Indian boys, and Pakistani guys who have adopted the look, lingo, and life of a "thug." I have seen it many times - this strange transformation from tapered jean-wearing, glasses-owning, nail biting ninny to chest-thumping, hard-acting, Nautica-wearing "thug." It begins at an early age with the use of slang, words like "werd!† ,"yo!", "jigga man!" It is followed by the gradual attraction towards mainstream rap. Ja Rule, Dr. Dre, Eminem, Jay Z. Bear in mind, this attraction to hip hop is not derived from any cultural relationship these boys feel towards "the ghetto!" Most of them have never even been to one. Regardless, they like to blare hip hop in their predominantly white high schools because it makes them stand out. Wearing ENYCE, or Sean John, on the other hand, in the predominantly white high school makes said Muslim boy stand out and makes him appear more hardcore than he would in his tapered jeans from Sears that his mother bought for him. Thus, we see that the use of slang, plus a certain social need, gives rise to a Muslim boy getting closer and closer to a certain imagined sense of "thug-life." Add to this the fact that most Muslim boys only play basketball while growing up, or "hoops" as they call it, because they are too skinny for football and too excitable for baseball. The game comes with its own infusion of hip-hop culture. Since a thug is either a "baller" or a "Playa" and since most Muslim parents would beat up their sons if they saw them with a girl, all Muslim boys end up being (self-proclaimed) "ballerz." We all know the relationship basketball has with hip-hop culture. A Muslim's transformation into a "thug" quickens. He starts using appropriately placed rap verses. Ice Cube's "check yo'self fo' you wreck yo'self" makes its way into religious discussions. Nelly's "it's getting hot in here" begins to be dropped into sermons referring to Hell. Their emails begin to be sprinkled with "kno wat im sayin" and "check it." His favorite love song, instead of being something by Sinatra, becomes Ginuwine's "My pony!" or Montel Jordan’s "Let's Ride!"

Psy/265 Sexuality at Different Life Stages Essay

There are changes in every stage of life including sexual changes that follow us as we grow older. With the following scenario’s that talk about the different points of our awareness and stages of sexual relationships, I will suggest from a counselors perspective ways to help each person in the settings presented. The first case is Anna, an adolescent girl, is very much in love with her boyfriend who is three years older than she. He is putting a lot of pressure on her to have sex. At the same time, she is anxious about her parents’ attitude towards her boyfriend. Her mother constantly warns her about dating an older boy and assumes that he intends to take advantage of her. The first thing I would go about is setting a relaxed and comfortable exchange to allow Anna to express her own opinions, in doing so I would simply ask her what she feels about having sex with her boyfriend, not how her parents feel, not how her boyfriend feels, but how does she feel about it. I would then ask her is she was prepared to have sex, has she discussed with her boyfriend what precautions they would take, and what they would be prepared to do if something happened and she became pregnant. Some of the questions would be directed towards her once I could visually observe her, I would ask her if she was feeling peer pressure to have sex, or if her boyfriend was pressuring her to have sex. I would also explain that sometimes it is okay to say no to sex and just because her friends say they have or are encouraging her to have sex does not necessarily mean it is the right decision for her. I would also enter into a discussion of what sex means to her, and bring about the questions to see if she feels if she does not have sex with him she would perhaps loose him. I would recommend to her that she see a gynecologist or her family doctor to further explore all the birth control options and make sure she understands that even though it is a shared responsibility with her and her boyfriend, she should make sure she is practicing safe sex. For me I would also mention that her mother is concerned, because Anna is her daughter. I would ask her if she had any questions for me, and then assure her that what ever we discuss is between us and she can feel free to come to talk with me at anytime. I would also tell her to take all the time she needed to come to her decision, and make it because it is what is right for her. I am a realist, and all we can do is provide the kids with good information and hope that we have given them enough of it for them to make a decision that is right and safe for them. Tom and Susan are an elderly couple. Tom has been retired for several years, and Susan is more recently retired. She has shown a renewed interest in sexual activity. Tom has not reciprocated Susan’s interest as he is anxious about his sexual ability at this age. I feel it would be best to first address some issues with Tom and see if he felt there was a possible physical reason that perhaps he had not brought up prior to this. Several factors may play a role in sexual inactivity including declining activity, physical problems, boredom, and attitudes about sex among older people. If he was having physical issues I would suggest to him that perhaps he should see his physician about some of the things that may help in this area. Many men have problems with erections due to stress and other factors, and when you can get to the cause of it, there is often help for it. I would discuss with them about Susan’s recent retirement and see if that change has triggered her to have some extra energy and less stress from not having a regular scheduled job. I would suggest that they try date night, or think about activities or things that used to make them feel more romantic, and suggest that they try to stop thinking about it and just let it naturally occur. Go out and do things that make you both happy, couple things, individual things, get to know each other again because in a sense that is what they are doing, getting to know each other again. I would encourage them to communicate and talk about things, not turn the television on or the phone on when they go to bed, and discuss their needs openly with each other and figure out what will meet both of their needs. Bill has been paralyzed from the waist down since he was a child. He is involved in a romantic relationship and wishes to be intimate with his partner but is unsure how to express his interest. Bill becomes very nervous and uncomfortable when talking about this subject Sex and the ability to have sex with a partner and have a long term intimate relationship is desired as much by people with a disability as it is with most people. The amount of physical sexual function and ability to feel pleasure or pain sensation is often the first thing they think of, raising fear and anxiety. Yet it is something we all desire because sex enriches our lives and brings us to understanding and closer relationships with our partners. People with a physical disability often have a poor self body image, thinking they are damaged goods, broken, somehow less than. These feelings are normal you should talk about them with your partner, but don’t dwell on them. Healthy love making is about pleasing your partner. Often people in Bill’s situation find excitement and release simply from the closeness of pleasuring their partner. Healthy sexuality involves warmth, tenderness, and love, not just genital contact, so I would encourage Bill to step outside of his comfort zone and talk to his partner about how he feels. I recommend that Bill seek his physician’s medical opinion and assistance to see if one of the clinical treatments for erectile dysfunction, such as Viagra could improve the quality of erections and sexual activity with him. I would also remind him that orgasm after paralysis is possible for some men but it is often not the same as it is usually defined. It can become less physical, less focused on the genitals and more about his state of mind. It is important Bill comes to understand that the loss of sensation does not rule out loss of sexuality. In conclusion, we all experience sexual awareness and activity during all ages of our lives. So we all need to take a moment to just breathe and know we are not alone. Talk to our partners, talk with our physicians/counselors and learn what will work for you in your own situation. Take control of your life and learn to understand your own body. References Rathus, S. A. , Nevid, J. S. , and Fichner-Rathus, L. (2011). Human sexuality in a world of diversity. (8th ed. ) Boston, MA: Allyn and Bacon.

My Greatest Fear

My biggest fear is something that keeps me up many a night. I have a fear of heights, of drowning and of several other tangible things. However, I believe that when confronted with those, I will probably be able to deal with them in some form or another (don't ask me how you deal with a fear of heights, but I will). This one that I consider to be my biggest is like a disease, something I haven't figured out how to deal with. The worst part is that I am not sure there even exists a solution to it.For me, the fear of nonperformance, the fear of failure, the fear of not living up to expectations (my own, more than anyone else's) is what I consider to be my biggest in life. I can attribute a lot of my personality traits and obsessive behaviors to this fear. It may be a convenient excuse, but without any other valid or obvious reasons, I would like to apportion a significant part of the blame to this fear!I think as the years have gone on and as I have moved from one job to another, from one country to another, the pressure has only mounted and the fear of not stepping up has only increased. I mean, you spend thousands of dollars on an education and then several more thousand on another†¦ All you expect is for that to pay off, for your skill set to broaden, for your knowledge base to widen and for you to only rise and grow in life. How can you not know the answer to something? How can you not be able to step up to a challenge or a question posed by someone? How can you not perform a certain job that you should have received the training for?And the funny part is that I never realized this until very recently†¦ until it was pointed out to me by a friend. I was grumbling about not enjoying my job (a fairly recurring theme these days) and my current role, and one of my closest mates from the MBA simply asked me, â€Å"Is it the job? Or is it your desire to be perfect and to expect to always want to outperform that is not making you like it?† And then I thought about it — yes, maybe he was right. Maybe I was expecting to know it all and to hit the ground running right from the outset; I thought I had the skill and knowledge to do it all and didn't want to take the intermediary learning step†¦ And when I didn't, I suddenly felt as though I was underperforming! I wasn't living up to  expectations†¦ And worst of all, I was failing! Fear realized, multiple sleepless nights followed.Having this fear may be a good thing (to some extent). It could also, however, be a bad thing, but it is something that has come to frame my thought process, my actions and my drive over time. I am thankful for it in many ways, and believe that I may not have done all that I have over the last several years without this sense of fear†¦ But now that I know, maybe it is time to develop a method of controlling it, of reining it in! Too much of something is never a good thing, right? Or at least that's what I was always told when I went to the fridge for more candy! Is there then another fear that surpasses the fear of failure?So, even though I call this my biggest fear, and admit to it being so, I ain't jumping off planes or climbing the Himalayas†¦ So for those who have tried to convince me to do some of these wacky things in the past, you may want to try again!

The Myth About Learning How to Make Ricin from the Internet

The Myth About Learning How to Make Ricin from the Internet As the story unfolds about the man associated with the ricin found in the Las Vegas hotel room, questions arise as to what he was doing with the ricin and the castor beans. The answers to those question are unknown. It is not even certain the man knew about the ricin in the room. Since he remains in a coma, those questions will have to wait. What We Know So far we know the occupant of the hotel room who was hospitalized for respiratory problems was a 57-year-old-man. There were three pets found in the room. One pet is deceased, apparently due to lack of food and water and not from ricin poisoning. The other two animals are fine. According to a CNN report, in addition to a vial containing ricin, the room also contained castor beans, guns, and an anarchist type textbook.   Bad Advice When I started writing about the chemistry behind AMCs Breaking Bad tv show, I learned that it really is true you can learn how to make crystal meth from instructions freely available on the Internet. Would anyone want to use those instructions? Id hope not... I tried to describe all the reasons making meth is dangerous to yourself and others. The question has arisen as to whether a person could learn to make ricin from information freely available on the internet. Im not going to give you a definitive no since I didnt follow every single link on the subject, but I will say the top links that supposedly tell you how to purify ricin using lye and acetone contain many factual errors. Probably the only good advice given in the instructions is to remove the coat from the seeds. Also, any website that tells you ricin can be obtained from castor oil is wrong. Castor oil is essentially free from the toxin. If you are a terrorist or looking to purify the toxin for other purposes, youre a stu pid terrorist if you think instructions posted on the web by an anonymous source are reliable or that duplicating erroneous instructions across multiple websites magically makes the instructions correct. Can you learn how to make ricin from a Google search? I didnt see any accurate instructions. Can you poison yourself with castor beans? You could, but you can poison yourself with rhubarb or death cap mushrooms, too. In my opinion, ricin is sensationalized because its so very toxic. Would I stay in the Las Vegas hotel room after they clean it up? No. Am I worried about wackos suddenly making ricin because its newsy? No. Even if they wanted to, the instructions are not readily available.Update on Ricin in Las VegasRicin Found at a Las Vegas MotelRicin RCA from Castor Beans | What You Need to Know about Chemical Weapons

The Promise and Pitfalls of Float (Loose Rock)

The Promise and Pitfalls of Float (Loose Rock) Too often when youre out in the field, youll be looking at a hillside and there are no outcrops of bedrock to tell you whats under it. An alternative is relying on float- isolated stones in the soil that you must assume came from the bedrock near by. Float is not reliable, but with care it can provide good information. Why Float Is Unreliable An isolated stone is hard to rely on because once its broken off, many different things can move it away from its original setting. Gravity pulls rocks downhill, turning bedrock into colluvium. Landslides carry them even farther. Thens theres bioturbation: Falling trees can pull up rocks with their roots, and gophers and other digging animals (fossorial animals is the official term) can push them around. On a much larger scale, glaciers are notorious for carrying rocks far from their origin and dropping them in big piles called moraines. In places like the northern United States and much of Canada, you cant trust any loose rock to be local. When you add water, there are new complications. Streams transport rocks entirely away from their places of origin. Icebergs and ice floes can carry stones across open water to places theyd never reach on their own. Fortunately, rivers and glaciers usually leave distinctive signs- rounding and striations, respectively- on rocks, and they wont fool an experienced geologist. Possibilities of Float Float is no good for a lot of geology, because the original position of the rock is lost. That means that its bedding features and orientation cant be measured, or any other information that comes from the rocks context. But if conditions are reasonable, float can be a strong clue to the bedrock below it, even if you must still map the boundaries of that rock unit with dashed lines. If youre careful with float, its better than nothing. Heres a spectacular example. A 2008 paper in Science tied two ancient continents together with the help of a small boulder found sitting on a glacial moraine in the Trans-Antarctic Mountains. The boulder, just 24 centimeters long, consisted of rapakivi granite, a very distinctive rock containing big balls of alkali feldspar with shells of plagioclase feldspar. A long series of rapakivi granites is scattered across North America in a wide belt of Proterozoic crust running from the Canadian Maritimes at one end to an abrupt cutoff in the Southwest. Where that belt continues is an important question because if you find the same rocks on another continent, it ties that continent to North America at a specific place and time when both were united in a supercontinent named Rodinia. Finding a chunk of rapakivi granite in the Trans-Antarctic Mountains, even just as float, is a key piece of evidence that the ancient supercontinent of Rodinia held Antarctica next to North America. The actual bedrock that it came from is underneath the Antarctic ice cap, but we know the behavior of the ice- and can confidently discount the other transport mechanisms listed above- well enough to cite it in a paper and make it the highlight of a press release.

Social Changes And Changes In Technology Since 1900 Essay

Social Changes And Changes In Technology Since 1900 - Essay Example Development of new transport forms during the early years of the twentieth century led to a significant change of social life. By 1900, horseless carriages had been introduced to the streets of popular cities (Crossley, Lees, & Servos, 2012, p, 15). These carriages were powered either by steam or by electrical power. By 1920s, automobiles were developed, and were common in the United States of America. They became common in Germany by 1960s, and in Japan; they became common in the 1970s (Crossley, Lees, & Servos, 2012, p, 15). This led to the rise of the world’s largest corporations, which supplied livelihoods to numerous workers. People had to spend significant potions of their time working in order to earn. Also, automobiles catalysed social change because they afforded the owners new mobility, new sites for courtship and new leisure pursuits (Crossley, Lees, & Servos, 2012, p, 15). As a result of transport and industrialisation, European settlers settled in third world countries, influencing the culture of the natives significantly. Therefore, the natives adopted the European culture and science, in the name modernisation of society. Scientific evolution led to departure from the old and traditional ways to new ways of life such as photography, radio and music. For instance, European faith was introduced to various parts of the world, where the Europeans had migrated to. It is the advancement in technology that led to development of transport, which enabled the Europeans to travel to various parts of the world. As they settled in these areas, they introduced their culture, forcing the natives to abandon their traditional social ways and adopt the new settlers’ culture. ... International trade resulted due to further development of various forms of transport. In turn, international trade, led to an increase in growth among countries and change in lifestyles. It also contributed to poverty and the rise of slums in key cities. As people were engaged in trading, they became concerned on how they would attain more wealth through trade. As a result, they departed from their former ways of social life, which required that those who were fortunate would help the needy. In their bid to attain success in trade, rich traders suppressed the poor, and as a result, the poor built slums within the major cities that had prospered due to trade. Urbanisation greatly influenced social change during the early years of the twentieth century. For instance, native whites contributed to a larger share of the urban working class that had migrated to the cities from depressed rural areas (Rabinowitz, 1994). In urban areas, people changed their ways of life. Most of them broke a way from rules and norms of traditionally expected behaviour, as they underwent social change. Urbanisation was the causal agent of rapid social change, poor urban living condition because of congestion and breakdown from social norms and increase of crime during the twentieth century (Martel, 2011, p, 13. Urbanisation, which was experienced in the twentieth century, in high rates, led to the emergence of new social issues such as child labour. People had to change their lifestyles and adapt to the new systems, where employment of minors and children was a common trend. Industrial and economic changes led to changes in modes of thought, which led to the development of new

Latin american countries economy Essay Example | Topics and Well Written Essays - 1500 words

Latin american countries economy - Essay Example The authors argue that the distributive conflicts are the major reason for Brazilian inflation. In their opinion, social groups such as unionized workers, rentiers and monopoly capitalists have monopoly power and can determine the prices of their goods or services strategically. When some of these groups use their market power to increase their share of national income, other groups also react with the same weapons and subsequently conflict inflation may arises. Another reason mentioned in the article for Brazilian inflation is the monetary crisis. The deterioration of Brazilian currency is related to the problems in the supply of money. The authors refereed this type of inflation as the extra money inflation. In their opinion, extra money can be created both privately and by the public sector. They argued that extra money increases the nominal national income. If extra money increases demand in those sectors which are operating in full strength, prices will increase if imports of are inadequate. Thus extra money produces inflation. In short, the authors believe that high inflation, high interest rates, balance of payment vulnerability and the government’s inability to maintain low inflation rates and exchange rate stability are the major obstacles in front of Brazil in attaining proper economic growth. The author of this article argues that Colombian economic growth is directly related to the armed conflicts existing in that country. Coffee is one of the major revenue sources for Colombia; however, coffee prices dipped a lot in the recent past which affected Colombian economy drastically. Economic decline brought poverty and unemployment in Columbia for the past few decades. The author argues that pathetic living conditions made Colombian soil fe3rtile for antisocial activities like armed violence. Colombian administration is not getting enough time to concentrate more on the problems in

Summary Essay Example | Topics and Well Written Essays - 250 words - 84

Summary - Essay Example Current activities in the business world make communication skills the utmost vital thing in doing business. Most employees believe that communication skills may boost their value in business which may eventually enhance production. Communication courses may further introduce skills that are beneficial to the individual employee and even for the management (Belohlov, Popp & Porte 53-59). Industries always attempt to achieve the most effective and efficiency in all aspects of communication particularly from people who have graduated with communication skills course. Most firms would therefore strive to recruit employees based on their communication skills since the skills play significant role in determining future success of the company. It is undeniable that businesses have recognized the benefits of communication skills (Belohlov, Popp & Porte 53-59). However, after selection and recruitment, companies do very little to ensure continuous training for their employees. Both learning institutions and businesses should ensure an improvement in communication to avoid communication challenges faced in the current business Summary Essay Example | Topics and Well Written Essays - 750 words - 5 Summary - Essay Example Therefore, prejudice should only be redefined for proper regulation and people should not think of totally eradicating prejudice. Prejudice is amongst some of the currently prohibited aspects in the society and especially in the United States. Prejudice is associated with hate speech and has similar magnitude of regards. The general public has expressed its concern against prejudice as well as the hate speech related to race, gender or both. Individuals such as Francis L. Lawrence have been expressed to the stipulations shunning prejudice due to his utterance. Francis L. Lawrence once expressed that blacks were the most disadvantaged and lacked genetic hereditary to merit any higher advantage. Craig Rogers also filed an expensive case about her lesbian professor of psychology for leaving her feeling rapped and also trapped. Learning institutions have formulated strategies to ensure no tolerance to prejudice of any manner ranging from racism to Christian bashing. This has been impleme nted to ensure that the society is favorable to the perceived minorities. By resisting every element of prejudice, it does not depict that the racial aspect does not exist in every individual. Nonetheless intellectual pluralism should be embraced to permit respect of expression of every individual. "Only when racism and other forms of prejudice are expunged," The suppression of prejudice targets the time when there will be a total belief among individuals in the society that there is no difference in human origin, a provision that is even doubted still. The author states that, â€Å"I doubt such a day will ever arrive.† The feeling of segregation is recurrent in human and should be suppressed every time. If a total freedom exists, people will be legitimate in their diverse thoughts such as insanity of the homosexuals, their barrier to reproduction and the doubts they impose on people. Moreover, as the efforts are geared towards doing away with the prejudice it is realized tha t no much achievement are attained and as a result the conditions worsen. Therefore, it would be wise to start thinking and implementing the facets of prejudice at the expense of eliminating them. Prejudice has caused much confusion in the society and bad habits in the society such as homosexuality benefit from the policies and opposing homosexuality is a prejudice to the group. For instance the student arraigned before the senate for hate speech against the homosexuals by outlining that it can be treated by a therapy. In this case it is not easy to determine who is right neither is it necessary but proper direction and modification of prejudice to be useful to the society is critical. According to Rauch, "eradicating prejudice" is so vague a proposition as to be meaningless.† Science is the rationale behind impartiality in alleviating prejudice. In spite of the capability of science to be factual and unbiased, the scientists are equally biased and would engage their biases in reasoning hence influencing the results. Therefore, the rationale posed by science is vulnerable to the least influences beginning by emotions that supersede their love for truth. There is a predominant belief that for a system to attain an unprejudiced condition, individuals responsible for its formulation must be unprejudiced in their life and work. However there is much confusion experiencing by understanding that prejudice led to the discovery of the Auschwitz gas

Marketing Mix Strategy Of The Kenya Tourist Board

Marketing Mix Strategy Of The Kenya Tourist Board The Kenya Tourist Board will develop a good marketing mix strategy to attract target customers from Asian tourism market. The marketing mix will encompass 4Ps analysis that includes tailored tour packages, pricing strategies, well-designed service channels and promotion programs. Kenya is positioned as a unique and attractive holiday destination that people would like to visit. Kenya tourist Board will coordinate with travel agencies, local organizations, airplane companies, and service operators to ensure tourists have an excellent and unforgettable experience when they are visiting Kenya. The Kenya Tourist Board will plan its tour such that tourists obtain satisfactions from all touch points of services. Tourists feedback will be very important for the board to review and adjust its strategies. Kenya is well established as a leading safari destination with unique wildlife attractions in the western market. The Kenya Tourist Board will continue to provide and improve safari tour as its core product to Asian tourism market. Major safari attractions such as the Great Migration, the Big Five and Maasai Mara Reserve namely the new Seventh Wonders of the World will be focused on and promoted to Asian tourists. The Kenya Tourist Board will also plan and design special safari tours targeting at high-income earners who are willing to pay special prices to luxury activities such as balloon safari and game viewing. In recent years, Asian countries are becoming more interested in business opportunities in Africa. As the commercial center for East Africa with good facilities and hotels, Kenya is well positioned to attract MICE (Meetings, Incentives, Conferences and Exhibitions). The Kenya Tourist Board will work with business organizations and companies to attract and promote conference and business events to Asian countries. The Kenya Tourist Board will plan beach and resort tour packages targeting mainly to business and family holiday tourists who tend to travel in large group size. The tourists will relax and experience the paradise of Kenya beach and shores. The tourists may choose to lay back and enjoy themselves or go out and explore Kenyas unique coastal culture. British Prince William and Kate Middleton were engaged in Kenya in November 19, 2010. This is a good change for the Kenya Tourist Board to promote and boost Kenya tourism. The engagement has worldwide publicity that will enhance Kenyas profile as a romantic holiday destination. The publicity will continue into year 2011 when the wedding will be held. The Kenya Tourist Board will promote Kenya as a romantic holiday destination to Asian tourism market along with this romance. The Kenya Tourist Board will design pricing strategy carefully because of high-competition in tourism industry from many countries and places. The board will communicate with agencies to make sure that Kenya tour package price is affordable to Asian middle-class tourists. The board will ensure that tour agencies could operate with profit, and at the same time they will not over-charge customers. Since Asian tourism market is new market for Kenya tourism, the Kenya Tourist Board will start with good promotion price to attract more tourists from Asia. Since Kenya is remote country to Asia, information availability to Asian tourists is vital for promoting Kenya tourism in Asia. The Kenya Tourist Board will set up operation offices in major Asian cities such as Beijing, Shanghai, New Delhi, and Tokyo etc. The board will collaborate with Asian local travel agencies to promote Kenya tourism to potential customers. The Kenya Tourist Boards headquarter in Nairobi will serve as main office and coordinate the operations of offices in Asian cities. The Magical Kenya is the official Kenya travel and tourism web site owned by the Kenya Tourist Board. The web pages describe attractions and provide travel guide to tourists in English and other languages including Japanese. The Kenya Tourist Board will translate the web pages into Chinese and Korean so that the board will reach Asian customers more effectively since China and Korean are the leading Internet users in the world. Promotion strategies will be discussed in details in marketing communication strategy section. Marketing Communication Strategy The Kenya Tourist Board will develop and implement marketing communication strategy for Asian tourism market. The marketing communication strategy is to focus on brand development, Internet marketing, partnership, advertisement and promotion. Brand Development In todays competitive and crowed tourism market, it is essential for Kenya to create a strong brand identity to differentiate itself from competitors. The brand image should bring not only physical experience but also emotional feelings in customers mind. Kenya is potentially one of the strongest brands in Africa for its unique African wild life and diverse landscape. However, currently Kenya is not a strong and well-known holiday brand in Asian tourism market. The Kenya Tourist Board will ensure to establish a consistent brand image of Kenya to Asian tourists through different communication channels. Internet Marketing Internet is cost-effective and easy way to reach mass customers. Many tourists especially high-educated and high-income ones search information on the Internet when planning holiday trips. The Kenya Tourist Board will make sure of Internet medias and tools effectively to promote Kenya tourism. The board will translate Magical Kenya web site into Asian languages and keep on improving the web site. The Kenya Tourist Board will sponsor Internet users to set up forums, blogs, twitters and facebooks of Kenya tourisms. Emails and newsletters with Kenya tourism news and information will be sent daily to registered users. The Kenya Tourist Board will encourage tourists to tell their stories of Kenya by giving free gifts or prizes. The Kenya Tourist board will also collect tourists feedback from Internet to improve its services and products. Partnership The marketing communication strategy and plan will not be successful without considering local culture. To conquer communication barrier, the Kenya Tourist Board will establish partnership with local agencies, companies and government organizations. The Kenya Tourist Board will collaborate with Asian government organizations to organize road shows or events like Kenya Week to promote Kenya tourism industry. The Kenya Tourist Board will help local agencies to train local staff to service customers more effectively. Advertisement and Promotions The Kenya Tourist Board will advertise and promote Kenya tourism from all touch points. The Kenya tourism magazines and brochures will be placed in Kenya Airways planes, major Asian airports and travel agencies. The Kenya tourism will be advertised on newspaper, magazine, Google web and TV program. The promotion prices will be offered to customers on Asian holidays such as National day, Chinese New Year etc.